Cinematic product ads, built from the photography you already have.
Fifteen-second product films generated from your existing product imagery, with the product itself locked so it stays recognisably the same across every shot.
The product has to survive the edit
In a product ad the product is both subject and constraint. Everything else can be interpreted; the product has to appear recognisably identical in every shot, because it is the thing the viewer is being asked to buy.
Generative video is not naturally good at this — each generation is an independent interpretation. The fix is process rather than model choice: establish a controlled, self-consistent product reference first and anchor everything to it. Skipping that step is the single most common reason AI product video reads as fake.
Fifteen seconds as a real constraint
We storyboard to a fixed frame count before generating anything. That turns production into a series of specific requests rather than an open-ended one, which is more controllable, considerably cheaper, and forces the creative decisions to happen while changing them is still free.
Format is decided before generation
A piece composed for widescreen and cropped to vertical loses its composition; a vertical piece letterboxed into a widescreen slot looks like a mistake. Each placement gets its own treatment, decided in the brief rather than in the export step.
Each with written acceptance criteria.
- Finished spot in 4K, plus a cut for each agreed placement
- Locked product reference set, reusable for later work
- Storyboard and shot list
- Disclosure copy and a provenance record for the delivery
- Two revision rounds